The people behind Apavin

K. Vinayak

Cofounder & CEO

Product & Growth

📍 India

K. Vinayak builds products people come back to. Five years in product management, growth and marketing operations at SaaS and AI first startups taught him the same lesson repeatedly: the roadmap that ships is the one built from what users actually do, not what they say in a call. Lifecycle work he led lifted booking funnel conversion by 30 to 35 percent. He builds growth systems from nothing, CRM segmentation, A/B testing frameworks, automation that runs without babysitting, and he works across product, engineering and marketing rather than handing off between them. When the room disagrees, he goes to the data in Google Analytics, Zoho or HubSpot and settles it. At Apavin he owns the product and the growth loop around it.

Aparna Verma

Cofounder & COO

Operations, Growth & Partnerships

📍 India

Aparna makes Apavin run. Operations, customer onboarding, partnerships and business development all sit with her, which puts her closer to the businesses Apavin serves than anyone else here. What she hears in those conversations goes straight back into the product, usually within the week. She leads founder led growth, strategic partnerships and go to market execution, and she sharpens positioning and conversion strategy as the company scales. She is at her best in the first month of a new customer relationship, helping founders and operators move faster with a product that earns its place rather than one that needs defending.