Instagram integration
Instagram DM management for business accounts
The short answer
Instagram DM management means answering direct messages from a shared workspace instead of the phone app, so several people can reply, nothing is lost, and each customer keeps one history. Apavin connects your Instagram professional account and threads its DMs beside WhatsApp, Messenger, email and calls.
Instagram is where a lot of buying decisions actually start, and the app was never designed for a team to work in. Two people cannot answer safely, there is no assignment, and a DM from a customer who also emailed you last week looks like a stranger.
Apavin connects your Instagram professional account through the Meta Graph API and pulls DMs into the same inbox as everything else. Story replies, message reactions and media arrive in context rather than as fragments.
Because the thread is keyed to the person and not the platform, an agent picking up an Instagram DM can see that the same customer opened a support email in March. That context is what turns a fast reply into a good one.
How it works
- 1Link the professional accountConnect the Instagram professional account attached to your Facebook page. Apavin stores the credentials encrypted.
- 2Enable message webhooksSubscribe your Meta app to Instagram messaging events and paste the Apavin inbound URL.
- 3Decide who answersRoute Instagram to a specific person, a team, or into the round robin with every other channel.
- 4Teach the assistantLoad your product catalog once so replies quote real prices and real stock rather than guesses.
At a glance
| Account type required | Instagram professional account linked to a Facebook page |
|---|---|
| Message types | Direct messages, story replies, media |
| Threading | Per customer, shared with all other channels |
| Ad attribution | Ad referral recorded when a DM starts from an ad |
Frequently asked
Can my team answer Instagram DMs without the app?＋
Yes. Once the professional account is connected, DMs arrive in Apavin and replies go back through the official API. Nobody needs the Instagram login on their phone.
Do story replies come through?＋
Yes. Story replies arrive as normal messages in the customer thread, with the context preserved.
Is a personal Instagram account enough?＋
No. Instagram only exposes messaging to professional accounts linked to a Facebook page, which is a platform rule rather than an Apavin one.
Every conversation, one calm inbox.
Twelve channels, one thread per customer, and an AI teammate that handles the routine. Three days free.
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