D2C brands
Instagram and WhatsApp support for D2C brands
The short answer
D2C brands sell in the DMs, which means support and sales are the same conversation and the founder is usually answering both at midnight. Apavin puts Instagram, WhatsApp and email in one inbox with assignment, so replies keep the brand voice without depending on one person.
A D2C brand's Instagram DMs are its shop floor. Story replies, sizing questions, restock requests and complaints all arrive in the same place, and the answer quality is the brand experience.
The failure mode is not volume, it is dependency. One person knows the tone, the stock and the exceptions, and everything routes through them until they burn out or leave.
Apavin makes that knowledge shared. Policies and product rows live in the knowledge base, the assistant drafts from them, and any agent can send a reply that sounds like the brand rather than like a stranger guessing.
Approval stays in your hands. Drafts wait for a human by default, and autonomous replies only happen if you turn them on, only for low risk cases, and always with a log.
How it works
- 1Connect Instagram and WhatsAppThe two channels D2C conversations actually happen on.
- 2Write down the brand voiceLoad tone rules and stock policies as knowledge documents once.
- 3Let the assistant draftEvery incoming DM gets a suggested reply grounded in what you loaded.
- 4Keep approvalDrafts wait for a human until you decide otherwise, and every AI action is logged.
At a glance
| Usual channels | Instagram, WhatsApp, email |
|---|---|
| Message types | DMs, story replies, media |
| AI mode | Draft and approve by default, autonomous only if enabled |
| Knowledge | Policy documents plus product catalogs |
Frequently asked
Can the AI match our tone?＋
It drafts from the knowledge documents you write, so the tone rules you record are the tone it uses. A human approves before anything sends, unless you turn that off.
Do story replies come through?＋
Yes, threaded into the same customer conversation as their DMs.
What happens when our one DM person leaves?＋
The history and the knowledge stay in Apavin rather than on their phone, which is most of what makes handover survivable.
Every conversation, one calm inbox.
Twelve channels, one thread per customer, and an AI teammate that handles the routine. Three days free.
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